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Design Delivers: How design accelerates your business
19. June 2017
Together with Epinion, the Danish Design Centre and the Confederation of Danish Industries (DI) have mapped how companies used design in 2016. The survey also looked at what we can learn from companies that generate growth through a design-driven approach to innovation. Have a look at some of the central findings and download the complete publication in this article.

Denmark is a design nation. Many Danish companies are already involving designers in innovation and business development. However, Danish companies and Denmark as a nation could benefit even more from design and design thinking as a positive factor for growth, innovation and business development in business and industry.

Denmark has big, high-profile design-driven companies, such as Lego and Coloplast, which hold a strong position both in Denmark and abroad, not least because of their focus on the strategic use of design. As documented by this survey, however, most companies still do not use design strategically in business development. Meanwhile, the companies that do use design systematically and strategically state that this produces benefits on several levels. This suggests that there is an untapped potential waiting to be utilised.

Together with Epinion, the Danish Design Centre and the Confederation of Danish Industries (DI) have mapped how companies used design in 2016. The survey also looked at what we can learn from companies that generate growth through a design-driven approach to innovation.

Below you will find some of the central results from the survey along with the complete Design Delivers publication.

58% of Danish companies state that they use design

74% of these experience that design has a positive impact on their bottom line

80% experience that design enhances their brand

68% experience that the use of design results in increased customer satisfaction

Publication
Design Delivers: How design accelerates your business
With this survey and with the Design Delivers conference, we hope to contribute to an updated image of design-based value creation in Danish business and industry and to inspire more companies to reap the benefits and the value that design and design thinking have to offer.
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