A panel of international design and innovation experts will advice the Danish Design Centre and Designrådet.
References: Design and design thinking in innovation and business
A list of recommended reading on design for innovation and business development.
The added value that design brings to innovation and business development is growing rapidly. More and more companies are using designers and design methods, and there is growing recognition of the value of design. Denmark has a unique design narrative and perhaps a special Danish design DNA, capable of matching present and future market needs – not least internationally.
Danish Design DNA is a platform for a number of initiatives that discuss, challenge and explore different aspects of Danish design - both in terms of current status and future possibilities.
Osti: Winning with design in a market focused on price
Great functionality, quality, design and price are qualities associated with Osti. In 2012, Osti teamed up with Danish design agency LAND Designlab, and in just four years have won eight design awards with a 2016 Red Dot Design Award as the latest addition.