Nilfisk has a long tradition of technological innovation, but the company wished to create a new product in which the improvements meet the needs of the users to a larger extent than other hoovers on the market.
Cooperating with designers is not new to Nilfisk, but this time the company was looking for a partner with experience in translating user studies and insights into concrete solutions. In cooperation with design-people, Nilfisk created the AERO model; a particularly user-friendly vacuum which is easier and safer to use.
The success of the AERO vacuum can be seen in our increased sales numbers. Our four-year goal was reached after just two years. We're still waiting for the increase to subside.
design-people was in charge of a comprehensive user-involvement, in which craftsmen were observed in their daily work, and salesmen and industrial companies in Denmark and Europe were interviewed and involved in the process. After the AERO was launched in 2013 it won prestigious design awards such as the Red Dot award and the IF award.