A successful idea development process will generate a list of ideas that need to be prioritised before you can move forward. Which ideas have the greatest potential in the continuing effort to develop a solution? And which ideas might be clustered together and developed into a broader solution? The prioritisation tool helps you go from having many outlined solutions to identifying which ideas you want to develop further.
1. Select the criteria you want to apply in assessing your ideas, for example, how easy or hard the idea would be to realise, or how much value it holds for your target group. Select two criteria.
2. Rank the ideas based on how easy or hard they would be to realise, and assess how much value they would hold for the users.
3. Write the criteria down in your matrix, and place the ideas (written on Post-it notes) in relation to the criteria. Place the ideas in the matrix one by one. Place related ideas close together, so that they form an idea cluster.
4. Now use the matrix as the basis for a group discussion about which ideas are best suited for further development, perhaps as the basis for drawing up a concept. Generally, the ideas in the top right corner are the ones that hold the biggest potential. They offer most value for the users and are easiest to realise.
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