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Design Delivers 2018: How Design Accelerates your Business
5. November 2018
The Danish Design Centre and the Confederation of Danish Industry (DI) have mapped how companies use design in 2018. Have a look at the main findings of the survey (in Danish – English version to come).

In 2016, the Danish Design Centre and the Confederation of Danish Industry (DI) mapped the use of design in Danish companies. This year is the second time that we together with Epinion conduct the survey, Design Delivers, and that makes it possible to compare the use of design in Danish companies over time.

In general, there is a high degree of stability in the results from 2016 to 2018. That being said, several of the results point to a development in the use of design that highlights the need for more knowledge on design unfolds in the Danish companies. A total of 802 companies have participated in the survey.

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Design Delivers 2018 – How design accelerates your business

54% of Danish companies state that they use design systematically

 

75% of these experience that design has a positive impact on the economic bottom line. For the companies that use design strategically, the number is 92%

 

50% experience that design has had a growing impact on the economic bottom line over the last five years

 

64% expect that design will become a more important competitive factor over the next five years

 

79% experience that design strengthens their brand

 

67% experience that design strengthens their competitive factor

 

65% experience that design increases customer satisfaction

 

77% state that decisions about design are made at the top executive level

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