Open Call: Become part of the Danish Design Centre's new design mentor corps
6. September 2017
Help us set the standard for design services in Danish companies. We invite designers and innovators to become part of the Danish Design Centre's mentor corps.

Leaders and development managers are under pressure to create innovative solutions in a changeable and complex world. Existing business models are challenged by new digital possibilities and changing markets. Businesses' abilities to translate their customers' needs and expectations into new value-creating products and services require new methods and approaches.

In the development of new solutions, it is well known that designers – along with their processes, methods, and mindsets – can help businesses gain in-depth knowledge of their customers and users through observations of user needs and behavior. Professional designers have the ability to translate insights into strategy, new concepts, prototypes, business models, and concrete solutions that create value for the user and thereby secure the business a stronger market position.

Design Journey is the Danish Design Centres new, ambitious national effort towards small and medium-sized businesses. The effort offers a range of activities for leaders and development managers who wish to experience and try out how design methods can contribute to strengthening their businesses growth and competitiveness.

Design mentors
With Design Journey, the Danish Design Centre now invites some of the country's best designers and innovators to become part of a new mentor corps that will contribute to boosting the market for design services and the demand for design competencies. As mentor, you will have access to new potential customers and markets and the possibility to expose design to Danish companies.

As a design mentor, you will:

  • challenge, inspire and guide business leaders and development managers
  • put focus on increased customer involvement, co-design, design management and sharpened branding within businesses
  • contribute to strengthening how businesses organise their work with design, their innovation culture and processes.

As design mentor, you will work closely with the Danish Design Centre's team, who will be in charge of:

  • counseling and coaching of business leaders and development managers who wish to experience and try out how using design methods in innovation processes can boost the growth and competitiveness of their company
  • education and mentoring courses for business leaders and development managers
  • facilitation of workshops, conferences, and seminars that share new inspirations for businesses or go in-depth with design methods
  • guiding businesses on their design journey, eg. helping them hire designers, build design teams or collaborate with external design bureaus

As design mentor, you must be available within the duration of the project, November 1st, 2017 – October 31st, 2018. Concrete tasks and activities will be coordinated and adjusted ongoingly within the project duration.

When applying to become a design mentor, please describe your motivation and your competencies relative to the job at hand (no more than one A4 page). Attach your CV and a portfolio of 2-4 cases. Send the application to Malene Jung at no later than October 1st, 2017.

Selection criteria
Based on the submitted applications, 10-15 design mentors will be selected by an appointed panel of experts.

The design mentors will be selected based on their individual competencies and experience. The selection takes into account the establishment of a mentor corps, which altogether represents a broad field of competencies within design; including product and service design, design management, strategy, branding, and digitalisation along with experience across different industries. The corps will, to the extent possible, be balanced in relation to geography, gender, etc.

If your application is approved you will be invited to kick-off seminar at the Danish Design Centre on October 11, 9:00am – 12:00pm. Here, the Danish Design Centre will talk about Design Journey and the role of the design mentors. It will also be possible to discuss the central activities and how to make sure these create the most value for the businesses.

If you have questions regarding the application or the project itself, please contact project manager Malene Jung at

Design mentor corps


  • Application deadline: October 1st, 2017
  • Approval and rejection: October 7th, 2017
  • Project duration: November 1st, 2017 – October 31st, 2018
  • Information meeting: October 11th, 9:00am – 12:00pm
  • Design mentors are linked to the Danish Design Centre for a year. However, it is possible to extend the period if the project continues after October 31st, 2018, and it is possible that mentors will be invited to contribute to other activities.


  • If your application is approved, you will receive a welcome package with specific rates of the activities you can participate in as design mentor
  • Guiding fees are DKK 4,000 for half a days work including preparation and DKK 8,000 for a full day of activities including preparation. Traveling and other expenses will be covered.


  • Design mentors are selected as individuals, not based on a company they might represent
  • The selection takes into account that the overall mentor corps represents a broad range of competencies and knowledge within the design field
  • Additional mentors may be selected later in the project period if deemed necessary.


  • Counseling and coaching of a business leader is not a guarantee that the mentor will later be asked to solve more tasks for the business
  • As design mentor, you are expected to be available to take on tasks within the duration of the project, November 1st, 2017 – October 31st, 2018. Participation and time spent will be agreed upon with the individual mentors
  • The Danish Design Centre reserves the right to invite designers and other persons who are not part of the mentor body for workshops, conferences and the like.